December 2012
1 post
11 tags
You're not on board with a client's plan. Now...
As blog writers and online marketers, we face a variety of difficult professional issues. Organizing workflow, setting up future business leads, and honing skills are the usual concerns, but sometimes all of those are shelved when we aren’t 100% on board with what the client wants to do.
We walk a fine line of maintaining our expertise, and wanting to be cooperative with the client’s wishes. It...
October 2012
3 posts
14 tags
Social Media 101: 3 Lazy Ways to Be Your Own...
Finding time to do your own online marketing is difficult.
In Arabic countries, there’s a saying, “The carpenter’s house has a loose door.” Here, we say “The cobbler’s children have no shoes.” Basically, professionals all around the world, for hundreds of years, have been neglecting their own promotion.
We all have this problem. Once we have enough projects to keep us busy, the choice of...
18 tags
Master Series - I'm a medical professional, why do...
It can be confusing to know how social media would specifically benefit your business. It’s a lot of work, why go to all that trouble if it isn’t worth it? You have a vague feeling you “should” be doing blogging, Facebook, Twitter, LinkedIn, Pinterest, and so on, but you don’t know exactly why.
For physicians, dentists, optometrists, and any other medical specialty, social media primarily does...
A blog about Likewise Social
If you want to read a blog post about the absolute latest and greatest tool to track your social media metrics as a function of your click-through-rate versus your viral reach, this isn’t going to be the source for that. My goal for this blog is to tell you about Likewise Social, discuss interesting trends I see in marketing and business, and help you understand what social media will or won’t do...
